Can the BVI attract 2 million tourists next year?

The BVI could soon see a surge in tourism, with Premier Dr Natalio Wheatley outlining an ambitious goal to attract two million visitors in 2025.

Addressing the House of Assembly on a recent Schedule of Additional Provisions (SAP), Premier Wheatley underscored the government’s commitment to bolstering the territory’s tourism sector through strategic investments in infrastructure and events. Premier Wheatley expressed optimism about the current trajectory of tourism, noting efforts to keep the industry buoyant during traditionally slow seasons. “This year, we’re aiming to hit a million tourists, and next year we want more. Our goal should be to double it, to have two million tourists,” he stated, adding, “But in order to do that, we have to get aggressive.”

Plans to attract visitors

The Premier highlighted key initiatives to sustain visitor numbers, including reinvigorating the Cane Garden Bay Music Festival. He announced plans to restore the festival to its traditional dates, ensuring early promotion to draw more attendees during the summer months. “These events are designed to help support our tourism product and attract more persons to the Virgin Islands,” he said.