Rihanna Cast Her Boyfriend and Son in the Latest Savage X Fenty Campaign

The family that slays together stays together. For the latest campaign for her Savage X Fenty line, Rihanna didn't look far for male models.

She enlisted her longtime boyfriend (maybe husband?) A$AP Rocky and their son RZA, and the pictures prove that rizz runs in the family. In the first shot, baby RZA sits atop his dad's shoulders, calmly poking his tongue out. Both boys wear black tanks and boxers from Classics collection. In the second picture, RZA peeks over his dad's shoulder, and you can see that Rocky's hair is braided such that it says “DAD” on the back of his neck.

Check 'em both out here. There's also a pic of the rapper flexing, solo, which is just hot. This isn't the first time Rih has made her family the face of her brand. In August 2023, Savage X Fenty introduced its first line of maternity wear and items for postpartum moms, and Rihanna demonstrated one of the nursing bras by posing with baby RZA at her breast.

At the time, the singer was pregnant with the couple's second child, a boy they named Riot Rose.