Tanya Lee Perkins appointed as JFF Ambassador

The Jamaica Football Federation (JFF) has proudly announced the appointment of Tanya Lee Perkins as an Ambassador, marking a significant step in strengthening the team’s relationships with stakeholders and sponsors.

A trailblazer in sports marketing and athlete management, Tanya brings a wealth of experience to this role. As the founder and head of LEEP Marketing, she has managed the brands of elite athletes across football, track and field, and motorsports, including Reggae Boyz Captain Andre Blake.

Previously, as Vice President of Marketing at SportsMax, she led campaigns across 31 countries, helping establish the network as the region’s most-watched sports channel. She also spearheaded marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, multiple FIFA World Cups (2010, 2014, 2018), and the Olympics. In her role as Ambassador, Tanya will focus on driving sponsorship and funding for the JFF while strengthening ties with stakeholders and supporters. Her commitment to community development is evident in initiatives such as Andre Blake’s goalkeeper clinic and Damion Lowe’s annual Christmas treats.