Winnie Harlow knows firsthand the power of embracing what makes you different. From being bullied for her vitiligo as a child to gracing the covers of major magazines, she’s become a symbol of confidence and representation for those who feel unseen. That same passion for inclusivity drives her skincare brand, Cay Skin, which caters to a wide range of skin types and tones, addressing a frequently overlooked need in the beauty industry.
The Inspiration Behind Cay Skin
“It all started in 2018, I was on set for a shoot on the beach for two days from sun up to sun down in the Bahamas,” Harlow told ESSENCE. “I’m Jamaican, but Jamaica has nothing on Bahama sun – it is hot. By the end of the second day, I was so scorched because on set nobody really wanted me to reapply sunscreen because it didn’t look good. There were blue casts, silver casts, and purple casts that just left a bad tone on my skin, and so I was left with horrible sunburn that doctors had to treat.”
Inspired by her Jamaican heritage and personal skin journey, Harlow launched Cay Skin with a focus on providing protection and radiance for all skin tones. Cay Skin’s natural, island-based ingredients like aloe vera and sea moss reflect the beauty practices Harlow was introduced to as a child in Jamaica. Recently introduced on QVC, her lightweight, silicone-free, vegan, cruelty-free, and reef-friendly sunscreens are making waves in the beauty market.
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