USVI Delegation is First to Woo Danish Travelers Back to United States Since Covid Pandemic

The U.S. Virgin Islands had the first delegation to personally welcome Danish travelers back to the United States since the beginning of the Covid-19 pandemic, and has since reported a successful in-market experience chock full of possibilities.

On the heels of the territory's visit to Milan, Italy for the World Routes air development conference, V.I. Dept. of Tourism Commissioner Joseph Boschulte and Assistant Commissioner, Marketing, Alani Henneman-Todman made the journey to meet with a range of Danish stakeholders as part of the department’s strategic goal to strengthen ties with the Scandinavian country.

According to a D.O.T. release, the USVI team met with tour operators, members of the media, and other key partners in Copenhagen ahead of The White House’s lifting of Covid-19 travel restrictions for fully vaccinated European and other international visitors starting Nov. 8.

“Our ties to Denmark go back many centuries, and we want to continue to build on that foundation as we refine our marketing and communications to reach our traditional visitors as well as younger generations of Danish travelers,” said Mr. Boschulte, acknowledging that Danish visitors have traditionally been interested in exploring the shared aspects of the two destinations’ culture and history.

With a strategic focus on increasing its reach into the Danish market, the Department of Tourism presented destination updates, including the territory’s management of the COVID-19 public health crisis, discussed sales and marketing opportunities, and shared ideas on issues ranging from airlift to on-the-ground coordination of accommodations and activities for Danish visitors, according to the release.